Australian columnist Janet Albrechtsen is apparently in Canada and enjoying her recent purchase of a new fur coat. She also explains in her column that last weekend “Canada’s National Post reported on an advertising campaign launched at the end of last year by the Fur Council of Canada, which represents 70,000 of the nation’s fur traders. These sassy new ads feature gorgeous women draped in fur, one under the heading ‘Environmental activist’. The ads explain that buying a fur coat is the ecologically correct thing to do because fox stoles and mink coats are natural, renewable and sustainable. By contrast, synthetic furs are no more than by-products of the petro-chemical industry. Making a single faux fur coat can chew up 19 litres of petroleum, a non-renewable resource, says the council. Ergo, buying a fur coat is good for the planet.”
Even before the marketing campaign started, there had apparently been increasing demand for fur products in Scandinavia and China.
Meanwhile, and also according to ABC Online, Belgium has apparently already banned fur from what they consider the inhumane killing of Canadian seals while Germany, Italy and Austria have drafted the legislation, and law makers in Britain, France and Spain are considering it.





Jennifer Marohasy BSc PhD has worked in industry and government. She is currently researching a novel technique for long-range weather forecasting funded by the B. Macfie Family Foundation.