WE are so connected to each other via the Internet, but so disconnected from reality when it comes to primary production including paper production. Indeed most Australians don’t know the first thing about farming or forestry. So, we are so susceptible to the slick, online, marketing campaigns from the mainstream multi-million dollar environmental lobby. Their campaigns are increasingly big on style, reinforce popular myths, and promise you redemption. In the case of an on-going campaign from the Wilderness Society this just involves you not buying Reflex brand paper.[1]
But I’m sceptical.
Jennifer Marohasy BSc PhD has worked in industry and government. She is currently researching a novel technique for long-range weather forecasting funded by the B. Macfie Family Foundation.