Former News Limited Editor, Bruce Gutherie, will be a panellist on ABC TV’s Q&A on Monday evening. In his new book ‘Man Bites Murdoch’ Mr Gutherie alleges a problem within the culture of News Ltd..
There is a problem not only within News Ltd but more generally within the mainstream media in Australia; too many journalists are advocates rather than dispassionate reports of the facts.
The News Ltd flagship, The Australian, ran a ‘Save the Murray’ campaign from 2001 until the October 2004 federal election. During this period it was repeatedly stated that there was a need for water to be taken from irrigators to save the River from rising salinity; never mind that salinity levels had been falling for nearly twenty years and were approaching historic lows.
I documented the newspaper’s campaign in an article published by Quadrant magazine in December 2004 entitled ‘Why Save the Murray’:
“I WAS SURPRISED when I learned that the Australian was running a “Saving the Murray” campaign. I realised that journalists often fail in their quest for the truth, but I assumed that they at least subscribed to the ideal. Campaigning – organised action to achieve a particular end – is the antithesis of honest reporting.
Environmentalism is now big business and big politics. It would therefore seem important that journalists at our national daily newspaper scrutinise the actions and the media releases from politicians, environmental activists and the growing industry and research lobby, particularly on an issue as important as the Murray River. Yet they were running a campaign.

Jennifer Marohasy BSc PhD has worked in industry and government. She is currently researching a novel technique for long-range weather forecasting funded by the B. Macfie Family Foundation.