I was recently copied in on some correspondence between Marc Morano and a former television weather presenter, Anthony Watts, in which Watts gives a real insight into the extent to which the media now treat news and weather as entertainment:
Marc,
As a former television meteorologist, and having had to deal with some of the very same issues you cite, let me elaborate on behalf of TV meteorologists everywhere.
1) Many TV meteorologists don’t have control over their on-air content. Especially in large TV markets, the news director and producer often define what role weather has in the show. The maxim of “if it bleeds it leads” often applies to weather when weather is severe. “If it burns it earns” might apply to ratings and the AGW “crisis”.
2) Sometimes, there is undue pressure to sensationalize normal weather events, because of the trend of TV news towards such sensationalism. Just look at how TV news often take common ordinary things and turns them into “sensational” live stories these days.
3) Those TV meteorologists that want to tone down sensationalism in their own reporting often find themselves at the short end of the negotiating stick when contract renewal comes due. Rarely if ever does “how accurate have your forecasts been?” come into play, its all about ratings. Its all about the talent persona and how that persona is perceived by the viewer. If the TV meteorologist doesn’t toe the line in the branding such as “Action News” they can be looked at as “not a team player”. They may not want to go along with sensationalism, but they want to keep the job. Economics trumps factualism in many such situations.
4) Even in my own small town there recently has been a change to “Action News” branding. Now I’m seeing transitions between news stories with an animated graphic and a “swoosh” sound effect. Does it make the product any better? IMHO, not at all, but it does make it seem more “action” oriented. I blame Hollywood. Which is why we hear laser blasts and explosions in deep space during sci-fi movies. Reality is boring, “swoosh” rules.
5) Television news has changed in the last 20 years from being information oriented to entertainment oriented. Witness the daily Britney report if you don’t believe me. Thus, it is more about telling an engaging story, or being first, than it is about accuracy.
6) Science and entertainment merged in Al Gore’s AIT slideshow. Given that example, it is not surprising to see it emulated in TV news when weather is discussed.
Anthony Watts
www.itworks.com


Jennifer Marohasy BSc PhD has worked in industry and government. She is currently researching a novel technique for long-range weather forecasting funded by the B. Macfie Family Foundation.