“Whatever it costs will be minimal compared to our overall revenues, and we’ll get that back many times over, by running a more efficient company and by growing morale among our employees. This program is a huge morale builder…
“From what we see within our own company and from reading polls, the younger generation gets the issue of climate change completely. I think it will grow our appeal to younger audiences and bond our programming to them.”
That is Rupert Murdoch on embracing a carbon neutral empire and activism journalism. You can read the complete interview here:
http://www.grist.org/news/maindish/2007/05/16/murdoch/index.html
Jennifer Marohasy BSc PhD has worked in industry and government. She is currently researching a novel technique for long-range weather forecasting funded by the B. Macfie Family Foundation.