Brad Allenby, a professor of civil and environmental engineering at Arizona State University, suggests in an essay at Earthvision website that ideologically driven environmentalism is failing, that there is a need for a new environmentalism which he terms ‘phoenix environmentalism’. Allenby writes that:
“Phoenix environmentalism rejects Edenic teleologies and static utopianism and accepts complex adaptive systems as preferable models of our current reality. This is a difficult step, for it cuts strongly against powerful existing emotions. It means accepting that humans will continue to impact evolutionary biodiversity, while creating designed biodiversity in companies and laboratories; that the world’s ecosystems will change profoundly as a result of human activity; that more technology, not less, will characterize the world.”
Read the full essay:
As readers will recall from their training in the classics (or Harry Potter), the phoenix is a bird that burns in old age, to be reborn from its ashes. Regarding environmentalism, a recent poll sponsored by Duke University speaks to the burning and old age: only 10% of those polled identified the environment as one of their top concerns, compared to 34% listing the economy and jobs. This would not be remarkable if we were in a recession, but it is quite significant given that the economy has been growing for a couple of years. Moreover, 79% claimed they favored stronger environmental standards, but only 22% said that environmental issues have played a major role in their recent voting. Judging by the almost total lack of environmental discussion in the last presidential election, even that 22% number is a gross overstatement of voter interest.
These numbers are in a sense simply validation of a trend that has been apparent for at least ten years. Classic, ideological environmentalism, born of the 1960’s, is not just in trouble; as the Nietzschean “The Death of Environmentalism” notes, it is deceased as a viable mainstream public policy discourse. With notable exceptions, the environmental community has not adjusted to this reality, instead huddling in an ever shrinking self-selected band of true believers waiting for the rest of the world to recover its senses and return to the alter. This can be seen in the unchanging negativity of the rhetoric of most environmental organizations; in the tendency to cling to the Kyoto Treaty as if it were the only talisman capable of granting safe passage to the future; in continued efforts to halt rather than appropriately shape powerful technological waves such as genetically modified organisms (GMOs).
Thus, it is not surprising that to some the poll data represented “a clear disconnect” (the quote is from William Reilly, former U.S. EPA head). But in reality it does not. For most Americans, environmental issues have always been only one good among many, and in general as the most obvious environmental problems have been addressed, they have switched their priorities to other good they also value, such as jobs. For classic environmentalists, on the other hand, the environment is a transcendent value, and thus cannot be balanced away in such a risk/benefit calculus. The disconnect, therefore, is an artifact, and an indicator, of an environmentalism whose age has passed.
But there is a phoenix at work here, and an important one. It has several characteristics. For one, it is more systemic than the environmentalism it grows from, and displaces; whether reified as “environmental justice” or “sustainable development,” it integrates social, cultural, and economic factors as well as just environmental ones. For another, it rejects environmentalism as a dominant discourse in favor of understanding, and creating tools and methods for introducing, environmental dimensions into other human activities, especially management and design of institutions, products, and services. It also tends towards pragmatism, taking the position that it is better to accomplish what can be done within the world as it is, rather than insisting on an Edenic world that can never be.
But perhaps most fundamentally, phoenix environmentalism rejects Edenic teleologies and static utopianism and accepts complex adaptive systems as preferable models of our current reality. This is a difficult step, for it cuts strongly against powerful existing emotions. It means accepting that humans will continue to impact evolutionary biodiversity, while creating designed biodiversity in companies and laboratories; that the world’s ecosystems will change profoundly as a result of human activity; that more technology, not less, will characterize the world. It means accepting accelerating change in all human systems, which, in an age that scientists have already entitled “”the Anthropocene,” or the Age of Man, includes most “natural” systems as well. Indeed, the carbon cycle, the nitrogen cycle, material flows of all kinds, the biosphere, oceanic and atmospheric systems — these are increasingly shaped by human design and human culture, and to deny this is simply to blink reality. In such a period of rapid technological, cultural, and economic evolution, ossified mental models based on unthinking attachment to past patterns will inevitably fail.
The solution is not to deny ethical responsibility for outcomes, or to retreat to irrelevancy, no matter how romantic. Rather, the challenge is to develop a phoenix environmentalism that enables us to ride turbulent waves of change while guiding them as best as possible to be ethical, rational, and responsible.
It reminds me of the piece by Steward Brand titled Environmental Heresis, click here.
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Thanks to detribe for sending me the Earthvision link.

Jennifer Marohasy BSc PhD has worked in industry and government. She is currently researching a novel technique for long-range weather forecasting funded by the B. Macfie Family Foundation.