I have a little bookmark with the words:
“Whatever you can do,
Or dream you can,
Begin it,
Boldness has genius,
Power & Magic in it. Begin it Now.”
And so the Australian Environmental Foundation (AEF) was launched on Sunday, on World Environment Day, in Tenterfield.
It was some years ago that I realized there was a need for a different kind of environment group; an evidence-based environmental group. It was on World Environment Day in 2001, the day the WWF launched its Save the Reef Campaign.
But I never imagined that it was for me to help get it started. I thought some clever ‘other persons’ would realize the need and people like me could then become members.
As it turns out, and as Kersten Gentle told the world on Michael Duffy’s program on Monday, and Melissa Fyfe repeated in The Age yesterday, I am the reluctant but proud Chairman of the AEF.
For some months one of the team has been saying as soon as we/the AEF launch someone will take legal action against us – and we’ll all be ruin. (But we never imagined the issue would be trade mark infringement!)
As it turned out we were issued with a 6-page letter very late last Friday from a legal firm (Arnold Bloch Leibler) representing the Australian Conservation Foundation (ACF) claiming ‘trademark infringement’ and warning us against the Sunday launch.
We went ahead with the launch in Tenterfield anyway.
The legal advice on Monday was that we will not need to change our name, acronym or logo.
But you be the judge.
At the AEF website we have a poll so you can tell us whether you think our logo is anything like the ACF logo.
The questionaire shows the two logos and has only one question – so take the time, give us your advice go to http://www.aefweb.info/index.php.

Jennifer Marohasy BSc PhD has worked in industry and government. She is currently researching a novel technique for long-range weather forecasting funded by the B. Macfie Family Foundation.